Founded in 2007, Rich Brilliant Willing is an internationally recognized, Manhattan-based design studio. Theo Richardson, Charles Brill and Alex Williams are Rich Brilliant Willing. Each member has a different point of view; one explicitly loves materiality, another has an unconventional colour palette and eye for sculptural form, the third is an inventor bringing spontaneity and theatrical energy to the work. They consult for an international clientele including SCP, Innermost, Artecnica and Areaware, as well as producing a self-branded collection of furniture and lighting. Designing at various scales from packaging and products to interior spaces and installations, their methodlogy is evident in all their work. With a combination of technical sophistication and old-fashioned sleight of hand, they appropriate existing compeonents and straegically rethink them. The moniker Rich Brilliant Willing is exemplary of this process; re-imagining what was there to begin with.

Rich Brilliant Willing was named among the "Top 40" designers by I.D. magazine in January 2009 and named Avant Guardian by Surface magazine in November of the same year. With recent publications in Wallpaper*, FRAME and multiple appearances in The New York Times, their notoriety continues to grow.