Created by Sarah Fay and Justin Colt of New York City, Gift Couture is a new company that specializes in designing unique coordinated wrapping paper sets. The cheeseburger set was created to launch Gift Couture, which will offer high-quality wrapping paper sets that feature original photography and design. Their goal is to produce unique papers that coordinate together into conceptualized themes and sets.

"The idea that makes this unique is that the paper sets coordinate together into unique themes. This is exemplified in the Cheeseburger set that we chose to use as the initial project. This includes 5 different wrapping paper design: a bun, hamburger, cheese, lettuce and tomatoes, all of the components of a cheeseburger! It's different from anything else we can find, and we are pretty excited about the project." - Gift Couture